Justin Timberlake & his business partner Trace Ayala started William Rast in 2005. They now have their line exclusively at Target. Typically when celebrities make “clothing lines” they usually fail within two seasons, but William Rast seems to be moving along strong. When I first saw that it was the line for Target, I expected to be disappointed.
Speaking of price, William Rast’s price point was from $16.99- $199.99. I thought was reasonably priced for Target, being that it’s a high priced brand. The $199.99 is for their leather jackets, by the way! Everything else is in the $16- $50 range. They also ran from size 3- 15, so they do not discriminate in size.
From this look above, you can see William Rast is very much for embellishments. Which I did notice in the detailing of many of their tops. As you can see in this outfit above that this is all of embellishments. Now let me just say, I REALLLY wanted that black skirt.. It was so cute and has great stretch. It was 68% rayon, 28% nylon, & 4% spandex = perfect! I will be back for it!
Overall, William Rast for Target is a great line for this brand. Many clothing lines fail when they try to bring their lines into stores like Target, but William Rast accomplished it! They keep everything that shows you the basic elements of the line. I hope future success for Justin and Alaya!